Customer case study · Published by Cloudways
A 6-figure valuation and 200,000 monthly pageviews, in a year.
In November 2023, Cloudways published how a content site Dan Shuttleworth built and owned grew that fast. The same thinking runs through Grizzly Agency today: pages that load fast and answer what people search for.
As published by Cloudways (opens in a new tab) on November 16, 2023. The site was Dan's own, not a client project.
01In Cloudways' words
How Cloudways tells it.
“Imagine scaling a content site to a 6-figure valuation in just over a year, reaching 200,000 monthly pageviews. Sounds impossible? Not for Daniel.”
“Daniel Shuttleworth, founder of Niche Lion and Grizzly Agency, provides digital solutions and resources for building high-performance content sites.”
Niche Lion is the name Dan publishes under: his X account, @Niche_Lion (opens in a new tab), and his newsletter (opens in a new tab). More on him at Dan's story.
02What grew it
Three things he told Cloudways mattered.
01Write for the search
“My primary mission is to generate income by building sites that drive traffic and meet the expectations of the user’s search intent on Google.”
Daniel Shuttleworth, to Cloudways
02Treat speed as a ranking factor
“Site speed is a ranking factor, and nothing is worse than doing everything in your power to increase your responsiveness and performance, only to be slowed down by a poor hosting service that uses dated tech on their servers.”
“I have consistently passed all Core Web Vitals assessments due to the speed and responsiveness of their servers.”
Daniel Shuttleworth, to Cloudways
03Hold up when the traffic arrives
“As traffic equals money, I need a partner who can ensure a top level of performance at peak times.”
Daniel Shuttleworth, to Cloudways