Case studies · Real client work
Case studies.
Detailed looks at real Alberta small-business projects — the challenge each client faced, the approach we took, and what we actually built.
01The work
Challenge, approach, and what we built.

FeaturedPublished by CloudwaysDan's own site
Niche Lion: a 6-figure valuation and 200,000 monthly pageviews in a year
Not a client project: a content site Dan built and owned, written up by the host it ran on. What grew it is what we build into client sites.
Read the case studyShowing 4 of 4 case studies

Plumbing & HVACCalgary, ABWeb Design
FlameTech Plumbing & Heating
Calgary plumbing and HVAC company built for emergency service calls.
Read the case study
Speech TherapySylvan Lake, ABWeb Design
Aura Speech & Language Therapy
Sylvan Lake speech therapy practice with a warm, family-friendly online presence.
Read the case study
Concrete RestorationCalgary, ABWeb Design
Concure Restoration
Calgary concrete restoration company serving residential, commercial, and industrial clients.
Read the case study
Concrete ServicesCalgary, ABWeb Design
Western Concrete Lifters
Calgary concrete lifting and installation company with a structured multi-service website.
Read the case study
02Case studies FAQ
What people ask before they sign.
Are these the only clients you've worked with?
No. Case studies are written for projects where the client agreed to share the story publicly and where there's enough finished work to write about meaningfully. Other clients, including NexSource Power and VEMAG Australia, are in the portfolio with links to their live sites, and more are in progress.
Why don't your case studies show traffic charts and dashboards?
We only publish numbers we can stand behind and the client is comfortable seeing in print. Where a client has shared specific metrics, the case study calls them out. Where they haven't, we describe outcomes in business language — service calls, leads, search visibility — rather than fabricate a chart.
Can I talk to one of your clients before signing on?
Ask us on the first call. Several clients have left reviews on Google in their own words, and every live site in the portfolio is there for you to open and judge for yourself.
How long do these projects usually take?
A fast, fixed-price build is usually live in about two weeks. Fully custom sites take longer, depending on scope, and the timeline is agreed with the quote before work starts. SEO is ongoing work: the climb shows in months, not weeks. Combined builds (new site, SEO and ads) move faster because everything is briefed once and shipped in parallel.
Want a second opinion on your own site first? Get a free audit, or book an hour with Dan (US$150).