Content & community
Social that engages
Who you work with
Daniel ShuttleworthFounder, Grizzly Agency“I've grown a six-figure blog from the side of my desk.”
01Why social
Why social media matters
Social media isn't just about likes and comments — it's about building relationships, establishing authority, and driving sales.
With the right strategy, content, and paid investment, social media becomes a powerful channel for brand awareness, customer loyalty, and revenue growth.
Brand Awareness
Reach more Sylvan Lake customers
Customer Loyalty
Build relationships with your audience
Direct Sales
Convert followers into paying customers
Community
Create engaged brand advocates
02Services
What we offer
Content Strategy
Strategic content that resonates with your Sylvan Lake audience. We plan, create, and publish content that builds your brand.
- Audience Research & Analysis
- Content Calendar Planning
- Content Ideation & Strategy
- Copywriting for Social
- Visual Content Creation
- Hashtag Strategy
Paid Social Ads
Targeted paid campaigns on Instagram, Facebook, TikTok, and LinkedIn. Amplify your reach and drive conversions.
- Campaign Setup & Management
- Audience Targeting
- Ad Creative Production
- A/B Testing
- Bid Management
- Conversion Optimization
Community Management
We manage your accounts, respond to comments and messages, and foster a positive community around your brand.
- Account Management
- Comment & Message Responses
- Community Moderation
- Engagement Tracking
- Reputation Monitoring
- Escalation to your team
Analytics & Reports
Transparent reporting shows what works and where we can improve, with dashboards that break down performance and what it brings in.
- Performance Tracking
- Plain-English Reporting
- Engagement Analytics
- Audience Growth Monitoring
- ROI Calculation
- Strategy Recommendations
Influencer Partnerships
Connect with Sylvan Lake and Central Alberta micro and macro influencers to amplify your brand message with strategic partnerships.
- Influencer Research & Vetting
- Partnership Negotiation
- Campaign Management
- Content Collaboration
- Performance Tracking
- Relationship Building
Video Content
Short-form video content for Instagram Reels, TikTok, and YouTube Shorts.
- Video Concept Development
- Video Production & Editing
- Short-Form Content (Reels/TikTok)
- Behind-the-Scenes Content
- Testimonial Videos
- Product Demo Videos
03Platforms
Platforms we manage
Visual storytelling, engagement, and e-commerce integration.
Community building, engagement, and targeted advertising.
TikTok
Short-form video, trends, and viral content creation.
B2B marketing, thought leadership, and professional networking.
04How it works
Our social process
- 01
Audit & Strategy
We assess your current social presence, analyze competitors, and develop a strategy.
- 02
Planning & Creation
Content calendar, creative development, copywriting, and asset creation for all platforms.
- 03
Publishing
Consistent content publication and community management. We build relationships.
- 04
Paid Campaigns
Strategically targeted paid social campaigns to amplify reach and generate conversions.
- 05
Monitoring
Continuous monitoring, A/B testing, and optimization based on performance data.
- 06
Reporting & Growth
Reports show performance, growth, and what it brings in, with strategy recommendations.
05Results
What we track
Engagement
Comments, shares and saves on what you post.
Audience growth
Followers who are actually in your area and market.
Website traffic
Visits to your site that come from social.
Leads
Enquiries and bookings that start on social.
Every Sylvan Lake business is different. We develop custom strategies that work for your industry, audience, and goals. Consistent results come from strategy, quality content, and continuous optimization.
06FAQ
Social media questions
Which social media platforms should my business be on?
It depends on your target audience. For most Sylvan Lake businesses, we recommend starting with Instagram and Facebook. B2B businesses should also consider LinkedIn. We’ll analyze your market and recommend the right platform mix.
How often should I post?
We recommend 3-5 posts per week for optimal engagement. Consistency matters more than volume. We can handle content creation and scheduling so you don’t have to worry about it.
Do you create the content?
Yes. We handle everything from content strategy and creation to posting and community management, tailored to your brand. You work directly with Dan.
How do you measure social media ROI?
We track engagement rates, follower growth, website traffic from social, leads generated, and conversions. You’ll get reports showing exactly how social media is contributing to your business goals.