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Founder profile · Grizzly Agency

Daniel Shuttleworth

Founder-led websites and SEO.Built around your business.

Daniel Shuttleworth leads Grizzly Agency in Sylvan Lake, Alberta. He scopes and oversees every project, bringing experience in SEO, web development and hosting to businesses across Central Alberta and Calgary.

Your first project discussion is free. Every quote is fixed before work starts.

01Experience

Practical experience in websites and search.

Web development and SEO

A background in websites and search

Dan is originally from England and is now based in Sylvan Lake, Alberta. His work has included SEO, web development and hosting for agency clients.

In June 2022, he also began building content sites of his own. That experience developed his approach to search-focused content, site structure and performance.

2023Cloudways case study

Published by Cloudways

In November 2023, Cloudways published a customer case study about a content site Dan built and owned. It documented 200K monthly pageviews and a 6-figure valuation reached in just over a year. These figures describe his own content site.

The interview covers hosting performance, site speed and Core Web Vitals, reflecting the technical considerations that inform his website work.

Read the Cloudways case study

2026Grizzly

Websites and marketing for businesses

Through Grizzly Agency, Dan works on websites and SEO for businesses such as FlameTech Plumbing & Heating in Calgary, Aura Speech & Language in Sylvan Lake and VEMAG Australia.

Clients work directly with Dan, with the project scope, price and timeline agreed before work starts. Google Ads, social media and AI automation are available alongside website and SEO projects.

03Now

How Grizzly can help your business.

Web design and development

Business websites planned around your services, customers and enquiries, with a fixed quote agreed before work begins.

Search engine optimization

Local and technical SEO to help customers find the services you offer, supported by clear website structure and useful content.

Digital marketing and automation

Google Ads, social media and AI automation, scoped to support the way your business attracts and follows up with customers.

05Questions

About Dan.

Who is Dan Shuttleworth?

Daniel (Dan) Shuttleworth is the founder of Grizzly Agency, a web design and SEO agency in Sylvan Lake, Alberta. He comes from England. Since 2022 he has grown his own content sites, including one that Cloudways profiled after it reached 200K monthly pageviews and a 6-figure valuation. He writes about SEO and web growth on X as @Niche_Lion, where he has 17K+ followers.

What is Niche Lion?

Niche Lion is the name Dan uses for his niche-site work. It is his X handle (@Niche_Lion), the name of his newsletter on Kit, and the name on the Cloudways case study about his content site. He has also hosted the Friday Rumble, a weekly X Space for people building niche sites and doing SEO.

What does Grizzly Agency do?

Grizzly Agency builds websites and does SEO for businesses, with Google Ads, social media and AI automation available alongside. It is based in Sylvan Lake and works across Central Alberta and Calgary, with a client as far away as Australia. Its website prices are published (fixed-price builds start at $2,500 CAD), and every quote is agreed before work begins.

How can I work with Dan?

Contact Grizzly Agency to discuss your website, SEO or digital marketing project. The first project discussion is free, you work with Dan directly and the quote is fixed before work begins. You can also request a free written website and SEO audit.

Discuss your project with Dan.

Share your business goals and the work you have in mind. We'll discuss a suitable scope and provide a fixed written quote before the project begins.
Your first project discussion is free.