Blackfalds · Google Ads
Blackfalds Google Ads
Who you work with
Daniel ShuttleworthFounder, Grizzly Agency“I've grown a six-figure blog from the side of my desk.”
01why Google Ads
Top of search in Blackfalds
Blackfalds has been growing faster than almost any other town in Alberta — a commuter community that has quietly built its own economy. Young families, new subdivisions, and service businesses racing to keep up with demand define the local market.
SEO is the long game. Google Ads is the fast one: the moment your campaign goes live, you can be at the very top of the results for the exact things Blackfalds customers are searching — "emergency plumber," "roofing quote," "near me." You show up the day you need leads, not six months later.
The catch is that Google Ads is just as fast at burning money when it's set up wrong. Broad keywords, no negative lists, generic ads, and no conversion tracking are how a lot of small-business ad budgets quietly get wasted. We fix that — tight targeting, real tracking, and ongoing optimization so every dollar is accountable.
Live in Days
Campaigns can be live in days, putting you at the top of search while your SEO builds. When you need the phone to ring now, this is the channel.
Only Pay for Clicks
You pay when someone actually clicks through — not for the impression. Tight keyword and location targeting keeps those clicks relevant.
Every Lead Tracked
Call tracking and conversion tracking on every campaign, so you see real cost-per-lead — not just clicks and vanity metrics.
02What we do · Blackfalds
What's included
Campaign Strategy
We map your Blackfalds market, competitors, and margins into a plan built around your most profitable services — not a spray-and-pray keyword dump.
- Goal & budget planning
- Competitor ad analysis
- Service & margin mapping
- Search, Local & Performance Max
- Geo-targeting by service area
- Account structure
Keywords & Negatives
The money is in what you DON'T pay for. We build tight keyword lists and aggressive negative lists so your budget only chases buyers.
- Buyer-intent keyword research
- Negative keyword lists
- Search term audits
- Match-type strategy
- Bid strategy
- Wasted-spend cleanup
Ad Copy & Creative
Ads written to earn the click and pre-qualify the lead — with the extensions and assets that make you take up more of the page.
- Responsive search ads
- Ad copy testing
- Sitelink & callout assets
- Call & location extensions
- Promotion & lead-form assets
- Display/PMax creative
Landing Pages
A great ad pointed at a weak page wastes money. We make sure Blackfalds clicks land somewhere fast, relevant, and built to convert.
- Landing page review
- Message-match to the ad
- Mobile speed & clarity
- Click-to-call & forms
- Dedicated page builds
- A/B testing
Conversion Tracking
If you can't measure the lead, you can't lower the cost of it. We wire up call tracking and conversion tracking before we spend a dollar.
- Call tracking setup
- Form & booking conversions
- GA4 & Google Ads linking
- Offline conversion import
- Cost-per-lead reporting
- Value-based bidding
Optimization & Reporting
Google Ads rewards attention. We prune wasted spend, shift budget to what converts, and report back in plain English.
- Ongoing optimization
- Bid & budget management
- Search term pruning
- A/B ad testing
- Lead reports
- Transparent account access
03How it works
From kickoff to results
- 01
Audit
If you're already running ads, we audit the account for wasted spend. If not, we research your market and competitors from scratch.
- 02
Plan
We agree on goals, budget, and the services worth advertising — then design the account structure around them.
- 03
Track
Call and conversion tracking go in first, so from day one every lead is measured, not guessed at.
- 04
Launch
We build the campaigns, write the ads, tighten targeting, and go live — usually within a few days.
- 05
Optimize
The real work: pruning wasted spend, testing ads, and shifting budget toward what actually books jobs.
- 06
Report
Reports in plain English — spend, leads, and cost-per-lead — plus full access to your own account.
04Areas served
Around Blackfalds
- Blackfalds
- Red Deer
- Lacombe
- Sylvan Lake
- Ponoka
05More in Blackfalds
Other services in Blackfalds
06FAQ
Blackfalds Google Ads FAQ
I'm launching a new business in fast-growing Blackfalds — where should I start?
Blackfalds has been growing faster than almost anywhere in Alberta, so new customers arrive constantly — but so do new competitors. Start with the fundamentals done right: a fast, mobile-first site, a claimed and optimised Google Business Profile, and clear service-area targeting so you show up for the young families moving into the new subdivisions before a Red Deer business does.
A lot of Blackfalds businesses are home-based or just starting out — can you help at that stage?
Yes, we can help at that stage. Home services, trades, childcare, fitness and food businesses often start lean, and the website is the storefront. A fast fixed-price build starts at $2,500 and covers the pages and local signals that actually generate calls, and the site can grow as you do.
How fast can Google Ads bring in Blackfalds leads?
Fast — that's the whole point. Once tracking and campaigns are built, ads can be live within a few days and start driving calls almost immediately. It's the quickest way to the top of search while your SEO builds in the background.
How does Google Ads pricing work?
There are two parts: your ad budget, which you pay directly to Google, and our management fee, which is quoted to your scope and fixed before anything starts. We'll scope both to your goals in a free proposal.
How much should I budget for ads?
It depends on your market and how many leads you want — a Blackfalds home-service business competing on "emergency" keywords needs more than a niche B2B service. We'll recommend a realistic starting budget in your proposal and scale it based on what the results justify.
Should I do Google Ads or SEO?
Ideally both, but they solve different problems. Ads buy you leads today; SEO earns them for free over time. Most businesses start with ads for immediate leads, then layer in SEO so they're not renting their traffic forever. We're happy to advise on the right mix.
Do I own the Google Ads account?
Yes. We build campaigns in a Google Ads account in your business's name, not a locked-down agency one, so if we ever part ways the account, the data and the history stay with you.
