AI Automation · Real Estate Agents
AI automation for real estate
Who you work with
Daniel ShuttleworthFounder, Grizzly Agency“I've grown a six-figure blog from the side of my desk.”
01why realtor automation
Automation that follows up faster
The single biggest lead leak in real estate is slow follow-up. A lead that fills out an inquiry at 9pm and doesn't hear from an agent until 10am the next day has already filled out three more on three other sites. Speed to response is everything — and no solo agent or small team can be genuinely available 24/7.
We automate the follow-up that keeps leads engaged until you can talk to them personally. AI chat that qualifies new inquiries in seconds, drip sequences tuned to where they are in the buying journey, past-client nurture that drives referrals, and CRM sync that keeps everything in one place.
Instant Lead Response
Website and social leads get a personalized, AI-drafted reply automatically — day or night.
Buyer / Seller Drips
Long-form nurture sequences tuned to where a lead is — first-time buyer, investor, relocating, or downsizing.
Past-Client Nurture
Market reports, anniversary touches, and referral asks sent automatically so past clients keep sending you business.
02What we do · Real Estate Agents
What we automate
AI Lead Qualification
Website and Facebook/Instagram leads get an AI response in seconds — qualifying budget, timeline, and intent before they hit your CRM.
- Website form integration
- Facebook Lead Ads integration
- Budget / timeline qualification
- Buyer / seller routing
- CRM handoff
- Human escalation
Buyer Drip Sequences
Long nurture sequences for buyers — first-time, investor, relocating, etc. — with market content, home tips, and touch points tuned to their stage.
- First-time buyer drip
- Investor sequences
- Relocation sequences
- Pre-approval nurture
- Neighbourhood deep-dives
- Market report sends
Seller Nurture
Sellers researching before they list get ongoing content — home prep guides, market updates, comparative market analysis triggers.
- Home prep guides
- Market update sends
- CMA trigger sequences
- Staging content
- Timeline planning
- Listing appointment asks
Past-Client Touch System
Monthly market reports, birthday / anniversary touches, home maintenance reminders, and referral asks — all automated so past clients stay warm.
- Monthly market reports
- Birthday / anniversary
- Home maintenance reminders
- Referral asks
- Just-listed / just-sold updates
- Annual review outreach
CRM Integration
If your CRM has an API or a Zapier connector, we sync to it, so every lead, touch, and response lands in one place.
- Your CRM via API
- Zapier connectors
- Deduplication
- Activity logging
- Lead source tagging
- Handoff alerts
AI Market Reports
AI-drafted monthly market reports per neighbourhood — ready for you to review, personalize, and send to your database.
- Per-neighbourhood reports
- MLS data integration
- Trend commentary (AI-drafted)
- Branded email template
- Social media versions
- SMS summary versions
03How it works
From kickoff to results
- 01
Discovery
We map every manual, repeated task your team does in a week.
- 02
Audit & Prioritize
We score tasks by time saved and dollar value. You pick what to automate first.
- 03
Design
End-to-end design with integrations, failure handling, and human checkpoints.
- 04
Build
We build in Zapier, Make, OpenAI, Anthropic, and custom code — best tool for the job.
- 05
Integrate & Train
We connect to your CRM, calendar, phone, and whatever else matters. Team trained.
- 06
Optimize
We monitor, tune prompts, and extend automations as your business changes.
04More for Real Estate Agents
Other services for real estate agents
05Other industries
AI automation for other industries
06FAQ
AI automation for real estate FAQ
How much does real estate AI automation cost?
Each automation is quoted as a fixed-price project, based on what it has to do and which tools it connects to. Some tools carry their own monthly subscription; we point those out before you commit.
Will it work with my CRM?
If it has an API or a Zapier connector, we can connect to it. We'll confirm that before quoting.
Is the AI chatbot compliant with real estate regulations?
We build with CASL (Canada's anti-spam law) and Real Estate Council of Alberta (RECA) rules in mind: no misleading representation, clear disclosure that it's an assistant, and consent-based opt-in. You or your broker sign off before it goes live.
How will leads know they're talking to AI?
The chatbot introduces itself as an assistant. When a lead wants to talk to you, the handoff is clear and fast. We never try to trick leads — that backfires.
What's the ROI?
It depends on how many leads you currently lose to slow follow-up and how much past-client nurture you do by hand. We look at that before quoting, and if an automation wouldn't pay for itself we'll tell you.