SEO · Real Estate Agents
SEO for real estate
Who you work with
Daniel ShuttleworthFounder, Grizzly Agency“I've grown a six-figure blog from the side of my desk.”
01why real estate SEO
SEO that builds authority
Real estate is the ultimate local search business. Buyers and sellers Google neighbourhoods, school districts, market reports, and specific realtors by name. If your website isn't serving that curiosity with substantive content, you're invisible — and your competitors' sites are quietly converting leads for you.
Realtor SEO is a content game. Neighbourhood pages with local market data, monthly market reports, community guides, agent authority content, and IDX integration that lets your site rank on listings without giving up branded traffic. It compounds — and it defends your business from the Zillows of the world.
Neighbourhood Pages
Hyper-local pages for every community you serve. Market data, schools, amenities — the content buyers actually want.
Market Reports
Monthly market updates that rank for "[neighbourhood] real estate market" — and get shared by past clients.
Agent Authority
About pages, credentials, testimonials, and case studies that turn a Google searcher into a consult booking.
02What we do · Real Estate Agents
What's included
Real Estate Keyword Research
Neighbourhood + intent, market report queries, agent-branded searches, and specific buyer/seller phrases.
- Neighbourhood + buy/sell
- Market report queries
- Branded + name searches
- Relocation terms
- Competitor gap analysis
- Monthly tracking
Neighbourhood Pages
Individual pages for every community you specialize in — market stats, demographics, schools, amenities, and your recent listings.
- Per-community pages
- Local market stats
- School & demographic data
- Amenity / lifestyle content
- Active listing feeds
- Community testimonials
Market Reports
Monthly data-driven market reports per neighbourhood. Google rewards recency and depth — past clients share them.
- Monthly neighbourhood reports
- Quarterly market summaries
- Annual trend analysis
- Buyer/seller guides
- Infographic versions
- Email newsletter integration
Google Business Profile
Weekly posts, team photos, neighbourhood service areas, and review response for realtors.
- Service areas setup
- Weekly market posts
- Listing / sold posts
- Team / agent photos
- Q&A seeding
- Review response templates
Citations & Local Links
REALTOR.ca alignment, local press mentions, community sponsorship links, and industry directories.
- REALTOR.ca profile sync
- Local press mentions
- Community sponsorships
- Chamber memberships
- NAP consistency
- Agent directory listings
Buyer & Seller Content
First-time buyer guides, seller checklists, and process-focused content that captures researching prospects.
- First-time buyer guides
- Seller preparation checklists
- Financing & mortgage posts
- Closing cost guides
- Home staging content
- Relocation guides
03How it works
From kickoff to results
- 01
Audit
Full technical, on-page, and local audit specific to your industry's search behavior.
- 02
Research
Keyword research for how your customers actually search, including long-tail industry terms.
- 03
Optimize
We fix technical issues, rewrite key pages, and tune Google Business Profile for your industry.
- 04
Create
Industry-focused content that answers the questions your customers ask before they call.
- 05
Earn
Citations, local directories, and industry backlinks that Google rewards with rankings.
- 06
Report
Plain-English reports on rankings, traffic, and the calls and form leads that came from search.
04More for Real Estate Agents
Other services for real estate agents
05Other industries
SEO for other industries
06FAQ
SEO for real estate FAQ
How long until I see SEO results as a realtor?
It depends on your market and how competitive your neighbourhoods are. SEO-driven consultations take months, not weeks, and neighbourhood pages keep building on each other once they rank.
How much does realtor SEO cost?
It's quoted to your scope: the communities you want to rank in, whether it's for one agent or a team, and how competitive those searches are. The price is fixed before anything starts.
Will this compete with my brokerage site?
No — we build your personal site to rank for your name, your neighbourhoods, and your content. The brokerage site handles different queries. They complement each other.
Do I need IDX on my site?
It helps, but it's not mandatory. IDX adds listing volume (which helps SEO) but must be configured carefully — default IDX pages often get de-indexed. We set it up so it helps, not hurts.
Can you help with my past client nurture too?
Yes, though that leans into our AI automation service. We can build email drips, market report sends, and anniversary touch sequences that keep past clients referring.