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SEO · Restaurants

SEO for restaurants

Own the "best restaurants near me" search and the 3-pack of photos people actually click on. SEO built for local restaurants and cafes.

Who you work with

Daniel Shuttleworth, founder of Grizzly AgencyDaniel ShuttleworthFounder, Grizzly Agency
“I've grown a six-figure blog from the side of my desk.”
Dan, on his Niche Lion newsletter
Dan's story

01why restaurant SEO

SEO that fills tables

Diners don't read websites — they scan a Google Map Pack, check photos, glance at reviews, and tap "directions." The whole decision happens in seconds, on a phone. If your Google Business Profile isn't optimized and your website is slow, you lose them to a competitor before they've even read your menu.

Restaurant SEO is photo-driven, review-driven, and GBP-centric. Beautiful dish photos, menu schema, structured event info, hours that update for holidays, and a review flywheel that keeps you near the top of the local pack. Your website supports GBP — not the other way around.

Photo-Forward Listings

Great food photography matters more than copy in restaurant search. We help you showcase it.

Map Pack Priority

For restaurant searches, the Map Pack is usually the first thing people see. We optimize your GBP to show in the 3-pack for your cuisine and area.

Menu Schema

Structured menu data so Google can display your dishes, prices, and dietary options directly in search.

02What we do · Restaurants

What's included

01

Restaurant Keyword Research

Cuisine + area, dish-specific searches, occasion searches (brunch, date night), and delivery-intent queries.

  • Cuisine + area combos
  • Dish-specific queries
  • Occasion searches
  • Delivery/takeout terms
  • Competitor gap analysis
  • Monthly tracking
02

Google Business Profile

Weekly photo posts, menu uploads, accurate hours with holiday updates, and review response built for hospitality.

  • Category & attribute setup
  • Weekly food photos
  • Menu uploads & updates
  • Holiday hour management
  • Reservation links
  • Review response templates
03

Menu Schema & Pages

Structured menu pages that rank for dish searches ("best ramen Calgary") and display directly in Google.

  • Menu schema markup
  • Dish-level pages
  • Dietary attribute tagging
  • Seasonal menu updates
  • Wine/cocktail lists
  • Tasting menu content
04

Events & Seasonal Content

Event pages, holiday menus, and seasonal promos that capture occasion-based searches.

  • Event calendar integration
  • Holiday menu pages
  • Seasonal content (patio, summer)
  • Private event info
  • Catering pages
  • Takeout / delivery pages
05

Local Citations & Listings

Yelp, TripAdvisor, OpenTable, Zomato, local food blogs — the listings diners actually use.

  • Yelp / TripAdvisor sync
  • OpenTable / Resy setup
  • Local food directories
  • Chamber of Commerce
  • Local press mentions
  • NAP consistency
06

Review Generation

Automated table-side or post-visit review requests. Restaurants live and die by review volume and recency.

  • QR code table requests
  • Post-visit email/SMS
  • Google review links
  • Review response templates
  • Reputation monitoring
  • Monthly review audits

03How it works

From kickoff to results

  1. 01

    Audit

    Full technical, on-page, and local audit specific to your industry's search behavior.

  2. 02

    Research

    Keyword research for how your customers actually search, including long-tail industry terms.

  3. 03

    Optimize

    We fix technical issues, rewrite key pages, and tune Google Business Profile for your industry.

  4. 04

    Create

    Industry-focused content that answers the questions your customers ask before they call.

  5. 05

    Earn

    Citations, local directories, and industry backlinks that Google rewards with rankings.

  6. 06

    Report

    Plain-English reports on rankings, traffic, and the calls and form leads that came from search.

04More for Restaurants

Other services for restaurants

05Other industries

SEO for other industries

06FAQ

SEO for restaurants FAQ

How long until my restaurant ranks?

It depends on your area and your cuisine. Restaurant SEO leans heavily on your Google Business Profile, so photos, accurate hours and a steady flow of reviews can move you in the Map Pack sooner than organic rankings.

How much does restaurant SEO cost?

It's quoted to your scope: how many locations you have and how much of the work is your Google Business Profile versus the website itself. The price is fixed before anything starts.

Should I focus on Google or Yelp/OpenTable?

Google first — it drives the most discovery for most cuisines and markets. Yelp/TripAdvisor/OpenTable matter but are secondary. We can handle all of them.

How important are photos really?

Critical. In a Map Pack listing, your photos are often the first thing a diner judges you on, before the menu or the reviews. We can coordinate a photographer if you don't have one.

Can you help me rank for delivery searches?

Yes — delivery SEO is different from dine-in SEO and needs its own pages. We optimize for "[cuisine] delivery [area]" queries separately from "best [cuisine] [area]."

Fill every table

Free discovery call. We'll map your specific situation and tell you what it would take to move the needle.
Want a second opinion first? Book an hour with Dan — US$150