SEO FOR TRADES
Rank when homeowners need a trade right now. Specialized SEO for electricians, HVAC, roofers, landscapers, painters, and every trade business in Alberta.
SEO THAT WINS SERVICE CALLS
Trade customers are urgent. Nobody Googles "electrician" for fun — they search because the power's out, the furnace quit, or the roof is leaking. They call whoever shows up in the Map Pack first with good reviews. If you're not there, you lose the job before the customer has even heard your name.
Trade SEO is a specific playbook regardless of which trade: Google Business Profile optimization, service-area pages for every town you serve, review velocity, and trade-specific schema. Electricians, HVAC techs, roofers, painters, landscapers — same foundation, industry-specific tuning.
Emergency-Ready Rankings
Target the high-intent "now" queries — "electrician near me," "furnace repair," "emergency roof."
Map Pack Dominance
The Map Pack wins trade searches. We optimize your GBP across every service area you cover.
Review Velocity
Automated post-job review requests so Google sees a steady signal you're active and well-rated.
WHAT'S INCLUDED
Trade Keyword Research
Service + location, emergency intent, installation vs. repair queries, and commercial-versus-residential splits.
- Service + location combos
- Emergency service terms
- Install vs. repair intent
- Commercial vs. residential
- Competitor gap analysis
- Monthly tracking
Google Business Profile
Weekly service posts, before/after photos, service categories, and review response tuned per trade.
- Service category setup
- Weekly service posts
- Before/after photos
- Service-area mapping
- Q&A seeding
- Review response templates
Service Area Pages
A unique page for every town you service, with local content — so you rank beyond just your home city.
- Per-town landing pages
- Local schema markup
- Neighborhood targeting
- Local photos / jobs
- Local testimonials
- Internal linking
Technical SEO
Page speed, mobile-first, trade-specific schema (HVACBusiness, Electrician, etc.), and HTTPS.
- Trade-specific schema
- Core Web Vitals
- Mobile-first audit
- HTTPS & security
- Internal link structure
- Sitemap optimization
Citations & Trade Links
HomeStars, BBB, trade associations, licensing boards, and supplier backlinks with NAP consistency.
- HomeStars & BBB
- Trade associations
- Licensing body listings
- Supplier backlinks
- Chamber memberships
- NAP consistency sweeps
Review Generation
Automated post-job review requests via SMS and email, integrated with dispatch software your field team already uses.
- Post-job SMS requests
- Email request sequences
- Google review links
- Review response templates
- Unhappy-customer filtering
- Monthly review audits
From kickoff to results
- 01
Audit
Full technical, on-page, and local audit specific to your industry's search behavior.
- 02
Research
Keyword research for how your customers actually search, including long-tail industry terms.
- 03
Optimize
We fix technical issues, rewrite key pages, and tune Google Business Profile for your industry.
- 04
Create
Industry-focused content that answers the questions your customers ask before they call.
- 05
Earn
Citations, local directories, and industry backlinks that Google rewards with rankings.
- 06
Report
Monthly reports showing rankings, traffic, leads, and revenue attributed to SEO.
SEO for other industries
SEO for Trades FAQ
Do you work with any trade, or just specific ones?
Any trade. We've worked across plumbing, HVAC, electrical, roofing, painting, landscaping, renovations, and more. The SEO foundation is the same; we tune the keywords and schema to your specific trade.
How long until my trade business ranks?
Most trade businesses see Map Pack movement in 6-10 weeks. Organic rankings for competitive city-wide terms take 4-8 months depending on competition.
How much does trade SEO cost?
Most trade businesses invest $1,500-$3,500 per month. Multi-city operations run $4,000-$8,000. No long-term contracts.
Will this work if I'm emergency-only?
Yes — emergency trades have high-converting keywords. We tune the site, GBP, and ads (if you run them) specifically around "now" intent.
Do you handle the review automation?
Yes. We integrate with dispatch software (ServiceTitan, Housecall Pro, Jobber, FieldEdge, etc.) so review requests fire automatically after every completed job.
WIN MORE SERVICE CALLS
Free 30-minute discovery call. We'll map your specific situation and tell you what it would take to move the needle.