SEO · Trades
SEO for trades
01why trades SEO
SEO that wins service calls
Trade customers are urgent. Nobody Googles "electrician" for fun — they search because the power's out, the furnace quit, or the roof is leaking. They call whoever shows up in the Map Pack first with good reviews. If you're not there, you lose the job before the customer has even heard your name.
Trade SEO is a specific playbook regardless of which trade: Google Business Profile optimization, service-area pages for every town you serve, review velocity, and trade-specific schema. Electricians, HVAC techs, roofers, painters, landscapers — same foundation, industry-specific tuning.
Emergency-Ready Rankings
Target the high-intent "now" queries — "electrician near me," "furnace repair," "emergency roof."
Map Pack Visibility
The Map Pack sits above the ordinary results for most trade searches. We optimize your GBP across every service area you cover.
Review Velocity
Automated post-job review requests so Google sees a steady signal you're active and well-rated.
02What we do · Trades
What's included
Trade Keyword Research
Service + location, emergency intent, installation vs. repair queries, and commercial-versus-residential splits.
- Service + location combos
- Emergency service terms
- Install vs. repair intent
- Commercial vs. residential
- Competitor gap analysis
- Monthly tracking
Google Business Profile
Weekly service posts, before/after photos, service categories, and review response tuned per trade.
- Service category setup
- Weekly service posts
- Before/after photos
- Service-area mapping
- Q&A seeding
- Review response templates
Service Area Pages
A unique page for every town you service, with local content — so you rank beyond just your home city.
- Per-town landing pages
- Local schema markup
- Neighborhood targeting
- Local photos / jobs
- Local testimonials
- Internal linking
Technical SEO
Page speed, mobile-first, trade-specific schema (HVACBusiness, Electrician, etc.), and HTTPS.
- Trade-specific schema
- Core Web Vitals
- Mobile-first audit
- HTTPS & security
- Internal link structure
- Sitemap optimization
Citations & Trade Links
HomeStars, BBB, trade associations, licensing boards, and supplier backlinks with NAP consistency.
- HomeStars & BBB
- Trade associations
- Licensing body listings
- Supplier backlinks
- Chamber memberships
- NAP consistency sweeps
Review Generation
Automated post-job review requests by SMS and email, sent to every customer and triggered from your dispatch software where it has an API or Zapier connector.
- Post-job SMS requests
- Email request sequences
- Google review links
- Review response templates
- Replies to negative reviews
- Monthly review audits
03How it works
From kickoff to results
- 01
Audit
Full technical, on-page, and local audit specific to your industry's search behavior.
- 02
Research
Keyword research for how your customers actually search, including long-tail industry terms.
- 03
Optimize
We fix technical issues, rewrite key pages, and tune Google Business Profile for your industry.
- 04
Create
Industry-focused content that answers the questions your customers ask before they call.
- 05
Earn
Citations, local directories, and industry backlinks that Google rewards with rankings.
- 06
Report
Plain-English reports on rankings, traffic, and the calls and form leads that came from search.
05Other industries
SEO for other industries
06FAQ
SEO for trades FAQ
Do you work with any trade, or just specific ones?
Any trade. We've built for plumbing and HVAC (FlameTech Plumbing & Heating) and concrete (Western Concrete Lifters and Concure Restoration). The SEO foundation is the same for every trade; we tune the keywords and schema to yours.
How long until my trade business ranks?
It depends on your trade, the towns you cover and the competition. Google Business Profile work can move you in the Map Pack sooner; organic rankings for competitive city-wide terms take months.
How much does trade SEO cost?
It's quoted to your scope: your trade, the towns you cover and how competitive they are. The price is fixed before anything starts.
Will this work if I'm emergency-only?
Yes — emergency trades have high-converting keywords. We tune the site, GBP, and ads (if you run them) specifically around "now" intent.
Do you handle the review automation?
Yes. Review requests go out automatically to every customer after every completed job. If your dispatch software has an API or a Zapier connector, we can trigger them from there; we'll confirm that before quoting.