SEO · Contractors
SEO for contractors
01why contractor SEO
SEO that wins bigger projects
Homeowners planning a renovation are researchers. They Google "basement contractor near me," "kitchen renovation Calgary," or "home addition cost" weeks before they call anyone. They look at three to five contractor websites, judge the work by the photos, and short-list based on reviews. SEO is how you get into that short-list.
Contractor SEO is photo-heavy, portfolio-driven, and geographic. Project gallery pages that rank for specific work types, service-area pages for every city you build in, and a review signal that keeps you above generic lead-aggregator sites in the Map Pack.
We build for exactly this. When we built Concure Restoration's site, and Western Concrete Lifters' new site (launching soon), we structured them around how each audience searches — residential, commercial, and industrial — each with its own pages and quote path. That audience-and-project-first structure is the backbone of contractor SEO that ranks.
Project Gallery SEO
Photo-heavy project pages that rank for specific renovation types and convert researching homeowners.
Service Area Rankings
Pages for every city and neighbourhood you build in. Compete locally, not just as a generic "contractor."
Review Authority
A steady flow of reviews that helps you compete with lead-aggregator sites like HomeStars in local search.
02What we do · Contractors
What's included
Contractor Keyword Research
Project-specific, high-intent searches: renovation type + location, budget-aware queries, and consultation-intent phrases.
- Renovation type + location
- Budget-aware terms ("cost")
- Permit & code queries
- Specific build types
- Competitor gap analysis
- Monthly tracking
Project Gallery Pages
A dedicated page per project type, packed with photos, timelines, and scope details — the content homeowners actually want.
- Basement finishing
- Kitchen renovations
- Bathroom renovations
- Home additions
- Custom builds
- Commercial projects
Service Area Pages
Ranks you in every town and neighbourhood you build in — not just one metro — so you compete everywhere you work, not as a generic "contractor."
- Per-town landing pages
- Local schema markup
- Neighborhood targeting
- Local project examples
- Local testimonials
- Internal linking
Google Business Profile
Project-type service lists, weekly photo posts of in-progress work, and review response built for contractors.
- Project-type service list
- Weekly in-progress photos
- Before/after galleries
- Q&A seeding
- Review response templates
- Hours & coverage area
Citations & Industry Links
HomeStars, BBB, chamber of commerce, and supplier backlinks. Consistency matters more than volume.
- HomeStars & BBB
- Chamber memberships
- Supplier backlinks
- Trade associations
- Local press features
- NAP consistency
Cost & Process Content
Blog posts on "How much does a basement reno cost?" and "Do I need a permit?" — the searches homeowners do before they call.
- Cost calculators & guides
- Permit explanations
- Timeline guides
- Process walkthroughs
- Decision guides (contractor vs. DIY)
- Seasonal content
03How it works
From kickoff to results
- 01
Audit
Full technical, on-page, and local audit specific to your industry's search behavior.
- 02
Research
Keyword research for how your customers actually search, including long-tail industry terms.
- 03
Optimize
We fix technical issues, rewrite key pages, and tune Google Business Profile for your industry.
- 04
Create
Industry-focused content that answers the questions your customers ask before they call.
- 05
Earn
Citations, local directories, and industry backlinks that Google rewards with rankings.
- 06
Report
Plain-English reports on rankings, traffic, and the calls and form leads that came from search.
04More for Contractors
Other services for contractors
06FAQ
SEO for contractors FAQ
How long until my contractor business ranks?
It depends on your competition and where your site starts. Proper Google Business Profile work and a review push can move you in the Map Pack sooner; organic rankings for competitive terms like "home renovation [your city]" take months.
How much does contractor SEO cost?
It's quoted to your scope: the services you want to rank for, the towns you work in and how competitive they are. The price is fixed before anything starts.
Do I need a ton of project photos?
Yes — and this is one of the most common gaps on contractor websites. You need consistent, well-shot photos of completed work. We can coach your team or coordinate a photographer.
Will this work if I do both residential and commercial?
Yes — but we usually recommend two sets of pages (and possibly two sections of the site) because the searches and buyer behaviors are different. Residential is emotional; commercial is spec-driven.
How do I compete with HomeStars and similar sites?
You compete in the Map Pack, which HomeStars can't dominate — it's local-proximity-based. With strong GBP optimization and enough reviews, contractors regularly outrank aggregator sites for "contractor near me" searches.
