Web Design · Dentists
Web design for dentists
Who you work with
Daniel ShuttleworthFounder, Grizzly Agency“I've grown a six-figure blog from the side of my desk.”
01why dental websites
Websites that book new patients
A potential patient researching dentists is looking for three things: "does this practice look professional," "does it accept my insurance," and "can I book without calling." If your website can't answer those three questions at a glance on a phone, you lose them to the next practice on the list.
We build dental websites around new-patient acquisition: online booking integrated with your practice management system, insurance acceptance listed clearly, team and office photos that build trust, and service pages that rank for every procedure you offer.
Online Booking
Connected to your practice software's online booking where it offers one, or a custom request form — patients book without calling.
Privacy-Aware Forms
Intake forms on a secure form tool built for health information, without creating friction for the patient.
Team-Forward Design
Photos, bios, and credentials front-and-center — because dentistry is a trust business.
02What we do · Dentists
What we build
Dental Homepage
Warm, professional design that leads with new-patient CTAs, team photos, and insurance acceptance. No stock smiles.
- New-patient hero CTA
- Real team photography
- Insurance acceptance
- Review carousel
- Tour of office (photo or video)
- Mobile-first layout
Online Booking
Online booking through your practice management software where it supports it, or a request form, so patients can book 24/7.
- Practice software booking links
- Custom booking forms
- New-patient intake forms
- Email / SMS confirmations
- Calendar sync
- Mobile-first flow
Procedure Pages
Dedicated pages for every service — Invisalign, implants, cosmetic, emergency dental — each optimized to convert research traffic.
- Invisalign
- Implants
- Cosmetic dentistry
- Emergency dental
- Pediatric / family dentistry
- Preventive care
Team & About
Dentist bios with credentials, continuing education, and team photos — the trust content patients read before they book.
- Dentist bios with credentials
- Hygienist / assistant profiles
- Continuing education
- Office tour / photos
- Technology we use
- Mission / values content
Insurance & Pricing
Clear insurance acceptance, direct-billing info, and where appropriate, procedure price ranges — the transparency patients crave.
- Accepted insurance list
- Direct billing info
- Payment plans / financing
- Procedure price ranges
- New-patient offers
- Emergency pricing
Performance & Accessibility
Fast load times, accessibility built in (keyboard navigation, screen-reader labels, colour contrast, alt text), and MedicalBusiness schema — the invisible work that helps you rank.
- Keyboard & screen-reader support
- Core Web Vitals optimized
- MedicalBusiness schema
- Clean URLs
- Analytics integration
- Privacy-aware forms
03How it works
From kickoff to results
- 01
Discovery Call
A free discovery call. We learn your business, your customers, and your goals.
- 02
Strategy & Wireframes
We map pages, CTAs, and how search traffic will flow to bookings or calls.
- 03
Design
Custom visual design in your brand, built to feel professional and trustworthy.
- 04
Development
Fast, SEO-optimized code with booking, quoting, and forms specific to your trade.
- 05
QA & Launch
Cross-device testing, speed audits, analytics hookup, then we flip the switch.
- 06
Ongoing Support
Maintenance, content updates and SEO after launch, if you want them, quoted separately.
04More for Dentists
Other services for dentists
05Other industries
Web design for other industries
06FAQ
Web design for dentists FAQ
How much does a dental website cost?
A fast fixed-price build starts at $2,500 CAD and is usually live in about two weeks. A fully custom dental site typically runs $3,000–$8,000, and more complex builds for multi-dentist or multi-location practices with custom booking run $10,000–$25,000. Every quote is fixed before work starts.
Can you integrate with my practice management software?
If it offers online booking, an API or a Zapier connector, usually yes, so patients book online and appointments land in your schedule. We'll check your system and confirm before quoting.
How do you handle patient privacy?
Any form that might collect patient information goes through a secure form tool built for health data rather than a plain contact form, and the site runs on HTTPS. In Alberta, patient information falls under the Health Information Act, and your practice sets the privacy rules; we build the forms to fit them.
Do you offer ongoing maintenance?
Yes. Maintenance covers security updates, content changes, performance monitoring and support, quoted to what your site needs.
Will you write our content?
Yes. We write everything — service pages, bios, homepage — based on interviews and your existing materials. You review before anything goes live.
