SEO · Dentists
SEO for dentists
Who you work with
Daniel ShuttleworthFounder, Grizzly Agency“I've grown a six-figure blog from the side of my desk.”
01why dental SEO
SEO that fills the chair
Dental patients search locally, compare 2-3 practices, and book with whichever one looks most trustworthy and is closest. The whole decision usually happens on a phone screen. If you're not in the Google Map Pack with a healthy run of recent reviews, you're not in the consideration set.
Dental SEO is a specific game: new-patient landing pages, service-specific content (Invisalign, implants, emergency dental), insurance content that ranks for "accepts [insurer]" queries, and a review flywheel that compounds month over month.
New-Patient Targeting
We rank you for the exact queries new patients search — service + proximity + insurance combos.
Google Map Pack
Dental searches are local, and the map 3-pack sits above the ordinary results. We optimize to show there.
Trust Signals
Reviews, credentials, schema, and team content that turns a first-time searcher into a booked patient.
02What we do · Dentists
What's included
Dental Keyword Research
High-intent dental searches: service + location, insurance accepted, emergency, and specialty procedures.
- Service + location combos
- Insurance-related queries
- Emergency dental terms
- Specialty procedures (Invisalign, implants)
- Family vs. cosmetic intent
- Competitor gap analysis
Google Business Profile
Weekly posts, service lists, photos, insurance acceptance in Q&A, and review response designed for dental practices.
- Service category setup
- Weekly patient-focused posts
- Team & office photos
- Insurance listed in Q&A
- Before/after galleries
- Review response templates
Service & Procedure Pages
Individual pages for every service you offer — Invisalign, implants, cosmetic, emergency — each optimized for its own search intent.
- Invisalign pages
- Implant pages
- Cosmetic dentistry
- Emergency dental
- Pediatric / family
- Insurance acceptance
Team & About Content
Dentist bios, credentials, continuing education, and team photos — the trust content patients read before booking.
- Dentist bios with credentials
- Team member profiles
- Office tour content
- Technology you use
- Patient testimonials
- Accessibility info
Technical SEO
Fast mobile load, clean schema (including MedicalBusiness), HTTPS, and accessibility — the signals Google rewards.
- MedicalBusiness schema
- Core Web Vitals
- Mobile-first audit
- Accessibility compliance
- HTTPS & security
- Sitemap optimization
Review Generation
Automated review requests after every appointment, sent to every patient, with Google review links and reply templates.
- Post-appointment requests
- SMS + email sequences
- Google review links
- Review response templates
- Replies to negative reviews
- Monthly review reports
03How it works
From kickoff to results
- 01
Audit
Full technical, on-page, and local audit specific to your industry's search behavior.
- 02
Research
Keyword research for how your customers actually search, including long-tail industry terms.
- 03
Optimize
We fix technical issues, rewrite key pages, and tune Google Business Profile for your industry.
- 04
Create
Industry-focused content that answers the questions your customers ask before they call.
- 05
Earn
Citations, local directories, and industry backlinks that Google rewards with rankings.
- 06
Report
Plain-English reports on rankings, traffic, and the calls and form leads that came from search.
04More for Dentists
Other services for dentists
05Other industries
SEO for other industries
06FAQ
SEO for dentists FAQ
How long until my practice ranks?
It depends on your competition and where your site starts. A properly optimized Google Business Profile and a steady review campaign can move you in the Map Pack sooner than organic rankings for competitive terms, which build over months.
How much does dental SEO cost?
It's quoted to your scope: how many locations you have, which treatments you want to rank for and how competitive your area is. The price is fixed before anything starts.
Can you help if I'm a new practice?
Yes — new practices are a great SEO fit. We build your foundation right from the start: GBP, service pages, review flywheel, and technical SEO. You rank faster than a competitor trying to fix bad habits.
Do you handle review generation?
Yes. We set up automated post-appointment review requests that go to every patient, plus review links and response templates. Every patient gets the same invitation to review on Google; filtering out unhappy patients before they can post (review gating) breaks Google's review policy, so we don't do it.
Will patients actually find the website through Google?
Yes — if SEO is done properly. Most people choosing a new dentist start with a local search, so a practice that ranks in the map pack and has a site that answers their questions is the one that gets the call.
